AUDRA
SS24
LOOKBOOK & WEB CAMPAIGN
NEWCOMER RADHIKA HAWORTH WAS A NATURAL CHOICE FOR THE SS23 LOOKBOOK SHOOT. PERCHED AGAINST THE SMOKY, VINTAGE-CAR-FILLED BACKDROP OF CHERRY GARAGE IN DOWNTOWN STL, HER YOUTHFUL, POLISHED PRESENCE LIGHTENED UP THE SEASON’S STRUCTURED, LUXE COLLECTION AMIDST STACKS OF USED TIRES, ENGINES IN WORK, AND GRITTY CAR PARTS. PRACTICALITY BE DAMNED.
SS22
LOOKBOOK & WEB CAMPAIGN
SS23
LOOKBOOK & WEB CAMPAIGN
THE AUDRA FLAGSHIP BASEMENT PROVIDED A STARKLY BEAUTIFUL CONTRAST WITH DISTRESSED, RUST-STREAKED WALLS AND COLD, CEMENT BLOCK FLOORS AND THE ELEGANT NATURE OF HER SS24 COLLECTION. MODEL POLA LACHNIK EPITOMIZED THE EASE AND NATURAL BEAUTY OF THE AUDRA WOMAN, COMFORTABLE IN THE SKIN OF PRECIOUS FABRICS AND GENTLY TAILORED SILHOUETTES, MOVING GRACEFULLY THROUGHOUT THIS BRUTALIST SPACE FOR AUDRA’S SPRING SHOOT WHICH SERVED AS BRAND IMAGE AND DTC SALES TOOL.
STEPPING AWAY FROM A NEUTRAL PALETTE, THE SS22 COLLECTION PUT COLOR, TEXTURE, AND HYPER-REAL FLORAL PRINTS ON FULL DISPLAY. SHOT IN A BARE LOFT STUDIO, STRIPPED OF DISTRACTION, MODEL VANESSA SAKONG ASSUMED A NEARLY GENDERLESS ROLE. SLICK HAIR AND RICH PIGMENTED HUES SWIPED ACROSS EYELIDS AND NAILS BROUGHT AN INTENTIONAL STREET ATTITUDE INTO PLAY.
FW20
LOOKBOOK & WEB CAMPAIGN
BUILD THE IMAGE AND AURA OF A YOUNG, SOPHISTICATED, LUXURY RTW BRAND NOT DEFINED BY TRENDS, CELEB CULTURE, OR HYPE ACROSS 16 SEASONS OF INSPIRED PARTNERSHIP & CREATIVE COLLABORATION. DEVELOPED CONSISTENT STORYTELLING NARRATIVE LEANING INTO THE AUDRA WOMAN AS BRAND ICON AND ADVOCATE OF ART, CULTURE, AND PHILANTHROPY.
creative direction | shoot concept | brand strategy | brand image & voice | collection development & design styling | casting | production | ecommerce | copywriting | email marketing
THE OLD POST OFFICE IN STL WAS THE IDEAL BACKDROP FOR THE FW21 COLLECTION OF STRONG TAILORING, SLICK NEW FABRICS, AND SHARP MENSWEAR LOOKS. MODEL EMILLI CESTARI PERFECTLY CAPTURED THE STRENGTH AND MODERNITY OF AUDRA’S FW22 COLLECTION, STANDING IN HER POWER SURROUNDED BY THE STOIC ARCHITECTURE OF THIS LANDMARK BUILDING.
FW22
LOOKBOOK & WEB CAMPAIGN
AUDRA’S FW20 COLLECTION OF WARM, EARTHY-TONED LOOKS FELT RIGHT AT HOME IN THIS FORMER, TURN-OF-THE-CENTURY FACTORY. STEEPED IN INDUSTRIAL VIBES WITH DISTRESSED TONES ECHOING BENCHMARK MOMENTS THROUGHOUT THIS SEASON’S LOOKS, MODEL IRINA SHNITMAN IMBUED THE BOYISHLY SOFT CHARM AND WIT OF AUDRA’S BRAND ICON.
