brand video by SERGIO KURHAJEC

BREATHE NEW LIFE INTO THE FOB FASHION, FINE JEWELRY, & BEAUTY PAGES WITH CURATED, EXPANSIVE SELECTION OF PRODUCT & LOOKS THAT REFLECT THE CURRENT LANDSCAPE OF STYLE. REBRAND DEPARTMENTS INTO COVETED, SHOPPABLE HIGH FASHION PAGES.

TURN THE FASHION PAGES OF AN ICONIC, NEARLY FOUR DECADE OLD BRIDAL PRINT PUBLICATION INTO A MUST-READ FOR THE WEDDING-FASHION OBSESSED. SET A NEW STANDARD FOR EDITORIAL STORYTELLING AND IMAGE EXCELLENCE WITH A NEW, DYNAMIC ROSTER OF FASHION PHOTOGRAPHERS, BEAUTY TALENT, DIRECTIONAL CASTING AND CONCEPTUAL SHOOTS.

OVER THE COURSE OF THREE YEARS AND 18 ISSUES, I LED THE TEAM IN FLIPPING THE SCRIPT OF STANDARD WEDDING MAG FASHION FARE BY ENGAGING A NEW CONVERSATION ON WEDDING STYLE, LUXURY, AND WHAT IT MEANS TO BE A FASHION-CONSCIOUS BRIDE TODAY.

editorial leadership | creative direction | shoot concept & execution | styling casting | beauty direction | copywriting | post-production | fashion market coverage