WONÁ CONCEPT
CREATE VIRAL RUNWAY EXPERIENCES FOR UKRAINIAN BRIDAL FASHION BRAND NEW TO THE US MARKET. PLATFORM THEIR LAUNCH FOR HIGH-FASHION CREDIBILITY AS A SERIOUS CONTENDER AND MUST-SEE AT NYBFW.
FW25
FW26
creative direction | show concept & execution | brand image | styling | casting | beauty & music direction | production | budget management | runway director | team management
SHOW 1 | CONCEPT EXPERIENTIAL ACTIVATION FOR THE FW 2025 BRIDAL FASHION SEASON. DESIGN CIRCULAR RUNWAY SET UNVEILING A DIVERSE TEN-WOMAN CAST IN AN EDITED CURATION OF THE SEASON’S COLLECTION. EDITORIAL STYLING & BEAUTY DIRECTION BECOMES A KEY COMPONENT IN THE FUTURE BRANDING OF WONÁ CONCEPT.
SHOW 2 | THE ONE WORLD OBSERVATORY SPACE AT THE WORLD TRADE CENTER WAS SELECTED FOR IT’S ICONIC NYC LOCATION AND EXTRAORDINARY VIEWS OF THE CITY. THIS SEASON’S HIGHLY ANTICIPATED RUNWAY, FOLLOWING THE VIRAL SUCCESS OF FW25, DELIVERED A CHERRY-RED SURREAL FLORAL SET DESIGNED BY FLOVER NYC, CREATING A FAUX NATURAL BACKDROP FLOATING IN THE CLOUDS. A STRONG, DIVERSE CAST OF 25 POWER-WALKED THE CATWALK TO A QUICKENED TECHNO BEAT ECHOING THE FAST PACED CITY 100 STORIES BELOW. AN EASY, SEXY BEAUTY DIRECTION AND STYLING KEPT THE COLLECTION FRONT & CENTER. THE FW26 WONÁ CONCEPT RUNWAY SHOW RECEIVED A MAJOR INCREASE IN COVERAGE FROM TOP EDITORIAL OUTLETS AND SOCIAL MEDIA INFLUENCERS EASILY BECOMING A TOP SHOW OF THE SEASON.
